Role: UX Researcher | UX Designer
Duration: 3 weeks
Overview: 30 Pieces Made (3PM) was founded in 2019 as a small ECommerce company selling exclusively through Instagram and word of mouth.
Serving as an internal stakeholder that allowed the brand expression to evolve appropriately over time allowed me to optimize the creative brief process to scope requirements and resources need to deliver internal and external assets. . By talking with the owner, I knew that he was looking for me to design assets for email campaigns, social media graphics, product imagery, and infographics in a web page design.
The Challenge
Consumers buy clothing brands that fit in a particular subculture.
How might we formally connect consumers to their product brand so they may better fit into their subculture?
Research
Comparative Analysis
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Competitive Analysis
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Design
During this process, I also reviewed all marking creative work such as design and photography from the owner and branded initiatives to ensure that brand identity is communicated consistently and effectively. In order to do this, I managed and prioritized requested from all internal and external collaborators